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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1619607250891-SAYZ047MLEB0EB4KO3X5/fanXP2021_varma_my3tips.jpg</image:loc>
      <image:title>News - LaSource as an ecosystem partner of N3xt Sports - Jury selected for FanXP Innovation Challenge</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1619607251038-K4RX2AE2B5FE1NX4HKY9/fanXP2021_timosci_my3tips.jpg</image:loc>
      <image:title>News - LaSource as an ecosystem partner of N3xt Sports - Jury selected for FanXP Innovation Challenge</image:title>
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      <image:title>News - LaSource as an ecosystem partner of N3xt Sports - Jury selected for FanXP Innovation Challenge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/nfts-the-real-opportunities-for-sport-organisations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1618588208669-8S7QI3274GJJEU2FVG5L/https___hypebeast.com_image_2021_03_fewocious-rtfkt-collab-nfts-crypto-art-1.jpg</image:loc>
      <image:title>News - Behind the NFT: the real challenges and opportunities for sports organisations</image:title>
      <image:caption>This is a NFT sneaker that dropped in March 2021 and sold for 1500$, now sells for $6-9k in secondary market. Getting into the Why - Why are NFTs so popular now? Pandemic context &amp; technology maturity The coronavirus pandemic played a big role in the NFT boom. Last year, the total value of NFT transactions quadrupled to $250 million, according to a study from NonFungible and BNP Paribas-affiliated research firm L’Atelier. That’s in no small part because of stay-at-home restrictions that resulted in people spending a lot more of their time on the internet and saving cash. NFTs started in 2017. A lot of it was about speculation. What we saw in 2020 is that the market is maturing. NFTs are more and more adopted by many industries since leading organisations like the NBA created marketplaces that boomed. And you can expect top european clubs or players to follow this trend in the coming weeks. (New) profound behaviors - Gen Z behaviors, all anchored in one element: “this generation's search for truth." A study from McKinsey found that, "Gen Z behaviors, all anchored in one element: this generation's search for truth." Non-fungible tokens are a step towards the truth in fashion or sport, not just to ensure the source of the garment, but makeup and value as something in this world. The digital identity of an item "gets transferred through Blockchain technology, which in turn makes it impossible to counterfeit the design." Thus, creating uniqueness and desirability. Crucible has a consortium called BluePrints for the metaverse with the goal of allowing people to use the same avatar and virtual identities across platforms. They have tools for builders and creators so they can be part of building the open metaverse, and understand that the Direct-to-Avatar market as "digital property market for skins, avatars, digital fashion, and collectibles is predicted to be the largest digital economy in history, topping $1T this decade." NFTs are simply an entry door to this new world, to the gaming world that sports organisations need to partner with to ensure they do not lose one generation. The Metaverse is no longer a concept – People spend time and money to building their alter egos in these digital worlds We would encourage any reader that does not know anything or very little about the concept of Metaverse to start reading about it, especially with this article from Matthew Ball. In the NFTs world, we would quote twice Sam Englebardt to understand why it matters and what it can bring to this industry: “People over the last 20 years have become incredibly comfortable with the idea that digital objects have value.” “I think it all prepares you to accept the possibility that we’re living in a simulation now and certainly to understand why people could and do spend so much time building their alter egos in these digital worlds and even the possibility that the alter egos they build are as much them as the physical bodies that they inhabit.” Direct-to-Avatar economy – The Future of Virtual Fashion, Retail, Art and Sport is now Humans are constantly evolving and creating. The desire to explore the unknown and live out our dreams leads us into the digital expanse. Our identities become split and enhanced by digital mediums. Online, people can tune into the sort of person they want to be. It's an escape, a place of wonder, and an opportunity for brands, rights owners and celebrities/athletes to expand their vision and goods. No longer being held to reality is a good thing when it means reaching more customers by creating new and innovative products. This is the Direct-to-Avatar economy and the emergence of digital goods’ future. This future has arrived sooner than many brands and rights owners expected, and this part of many industries will only continue to move forward as it continues to increase monetisation and retention.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1618591731695-5XRCJ8FBP3T316XTD638/Capture+d%E2%80%99e%CC%81cran+2021-04-16+a%CC%80+18.29.23.png</image:loc>
      <image:title>News - Behind the NFT: the real challenges and opportunities for sports organisations</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1618590681109-J9B7WL9EW4M9BJ4DBORU/5f6294c0c7a8cd966ab1c997_FB_pagecover_Generic.jpg</image:loc>
      <image:title>News - Behind the NFT: the real challenges and opportunities for sports organisations</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1618591008437-WNST2UZNPXMNL435OO6Q/1_zvPXLMhPSadxSKaGfE05tQ.png</image:loc>
      <image:title>News - Behind the NFT: the real challenges and opportunities for sports organisations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/interview-andreas-cuppers-head-of-digital-transformation-at-borussia-monchengladbach</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1616519631567-V9PI2JGDTEHHKMZHUX4K/Header-Itw-Gladbach.png</image:loc>
      <image:title>News - Interview with Andreas Cüppers, Head of Digital Transformation at Borussia Mönchengladbach</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1616520360355-KMIYA8N4XAANRJODZCDY/BORUSSIA-PARK+EL+Innen.jpg</image:loc>
      <image:title>News - Interview with Andreas Cüppers, Head of Digital Transformation at Borussia Mönchengladbach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1616520782088-7TMENDLR9VROQCNB26US/Capture+d%E2%80%99e%CC%81cran+2021-03-23+a%CC%80+18.32.36.png</image:loc>
      <image:title>News - Interview with Andreas Cüppers, Head of Digital Transformation at Borussia Mönchengladbach</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/dfl-greenfly-new-social-media-matchday-feed</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.lasource.io/news/g2-esports-streamlines-social-content-operations-to-boost-productivity-and-sponsor-value</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/02dd196b-b14d-40ea-a98f-53c6712ed343/g2_esports_sponsor_value.jpeg</image:loc>
      <image:title>News - G2 Esports Streamlines Social Content Operations To Boost Productivity and Sponsor Value - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/alexandre-bonneville-is-joining-us-at-lasource-as-sales-manager</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1615224352088-N8E1UNNOF0QFJB16E6HB/ALEX+B+-+Annonce.png</image:loc>
      <image:title>News - Alexandre Bonneville is joining us at LaSource as Sales Manager</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/use-vr-ar-sports-entertainment-industry-vcs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.lasource.io/news/slate-x-super-bowl-a-social-media-win</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
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      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262642554-HZVTN1UTT14OSXRL70GH/unnamed+%287%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262644713-QFTLS1MN82JBXQMK6DX2/unnamed+%286%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262691405-WBUUX3I13KR22VYF0GQT/unnamed+%285%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262709042-OPH0I0XDAKNMJQ6ZRINP/unnamed+%284%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262719902-DRU7ILO287EANWY08WJU/unnamed+%283%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262740220-0TRRKQZAVHNKUP27ZSIG/unnamed+%282%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1614262759315-C9Y3O269K9QR6ZDXBZ52/unnamed+%281%29.gif</image:loc>
      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
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      <image:title>News - Slate x Super Bowl: a Social Media Win!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/former-statsperform-chief-strategy-officer-andrew-cox-joins-us-as-advisor-of-lasource</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1613559845255-1VO8XWPE3F4FJIZRNFPA/LaSource_AndrewCox_Announcement.png</image:loc>
      <image:title>News - Former Stats Perform Chief Strategy Officer Andrew Cox joins us as Advisor of LaSource</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/meet-with-the-team-david-goncalves-coo-lasource</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1612798374329-GNAG66W9O9AYXT21E9AI/Capture+d%E2%80%99e%CC%81cran+2021-02-08+a%CC%80+15.10.37.png</image:loc>
      <image:title>News - MEET WITH THE TEAM #1. Interview with David Goncalves, our Chief Operating Officer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1612799229513-JOBT0GFDHKP0UVQFMBDU/Screen+Shot+2020-09-21+at+12.10.04+PM.png</image:loc>
      <image:title>News - MEET WITH THE TEAM #1. Interview with David Goncalves, our Chief Operating Officer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/jean-baptiste-alliot-how-will-the-sports-tech-look-like-in-2021</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1611825627374-4368SNQ4D9NRSJS0TH8E/image.png</image:loc>
      <image:title>News - SportsPro: how will the Sports Tech look like in 2021?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/jean-baptiste-alliot-joins-lasource-as-chief-strategy-officer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1610496250590-3R9WUBJFA3JMQE6QNQBJ/Visuel-Annonce-JB-4.png</image:loc>
      <image:title>News - Jean Baptiste Alliot joins LaSource as Chief Strategy Officer</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/slate-livelike-greenfly-in-2020-the-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609954563680-6IDRXIF0WAHD7JG7YGL5/award_blog_header.png</image:loc>
      <image:title>News - Slate, Livelike, Greenfly in 2020 - The Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609955787905-33LGEGQ3YQY7WNSEIL3U/1605047042588.jpeg</image:loc>
      <image:title>News - Slate, Livelike, Greenfly in 2020 - The Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609956103730-9ZK5HGG6BC8LCC4DDW0E/Capture+d%E2%80%99e%CC%81cran+2021-01-06+a%CC%80+19.01.23.png</image:loc>
      <image:title>News - Slate, Livelike, Greenfly in 2020 - The Year In Review</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/lasource-2020-the-year-in-review</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609240089704-6R4ES2RMLWXV9FN2R7XQ/Screen+Shot+2020-12-29+at+12.06.23+PM.png</image:loc>
      <image:title>News - LaSource 2020 - The Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609239116325-LPKX2GWASM5P10OBKZNH/Livelike-Whitepaper</image:loc>
      <image:title>News - LaSource 2020 - The Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609238715660-GSGNXA7FZNJE6CVDTP7X/Screen+Shot+2020-12-18+at+12.07.16+PM.png</image:loc>
      <image:title>News - LaSource 2020 - The Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609238570036-UYR9AQYV0FJPET25TLZU/Slateteams-visu.png</image:loc>
      <image:title>News - LaSource 2020 - The Year In Review</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1609238473372-Y4VZ9ZGDSSU4OPOLUSRB/HNY-LaSource.png</image:loc>
      <image:title>News - LaSource 2020 - The Year In Review</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/paris-saint-germain-sees-global-fan-reach-multiply-through-athlete-advocacy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-12-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/4d80c10a-65c7-4f21-93a1-6845d4b05dc3/paris_saint_germain_athlete_sharing.jpeg</image:loc>
      <image:title>News - Paris Saint-Germain Sees Global Fan Reach Multiply Through Athlete Advocacy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/interview-with-greenfly-ceo-daniel-kirschner-engage-feature</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
  </url>
  <url>
    <loc>https://www.lasource.io/news/lasource-lecture-em-lyon-sports-industry-management</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1606493581080-WDKLAWTXWU1R4QWD1MP0/Image+from+iOS.jpg</image:loc>
      <image:title>News - LaSource has lectured at EM Lyon for the MSc Sports Industry Management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1606487826415-JJV10FZ0NJM17TNGGHAL/Visu-Lectures-EMLyon.png</image:loc>
      <image:title>News - LaSource has lectured at EM Lyon for the MSc Sports Industry Management</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/lasource-partnership-colosseum-sports-tech-nation-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1605710238397-ISWX8TWFZE2Z846Z1K14/Sport+Tech+Nation+2020</image:loc>
      <image:title>News - LaSource has partnered with Colosseum Sport to create the Sports Tech Nation 2020</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1605710444600-Q84AQTUXS8RNDLLD47GZ/STN2020+x+LaSource</image:loc>
      <image:title>News - LaSource has partnered with Colosseum Sport to create the Sports Tech Nation 2020</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/livelike-canal-plus-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/3294aadc-af47-48c7-925f-9740567dba30/Capture+d%E2%80%99e%CC%81cran+2022-11-18+a%CC%80+12.54.18.png</image:loc>
      <image:title>News - Canal+ streaming service adds LiveLike interactive functions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lasource.io/news/our-ceo-sis-masterclass-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f5b6208aa39f5413ac7141b/1604405429852-86PAUGGRNOOTGXTQNCXC/SIS-1.jpeg</image:loc>
      <image:title>News - Our CEO will take part to the Sport Innovation Society Masterclass 2020</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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