REDESIGNING THE FRENCH BASKETBALL DIGITAL ECOSYSTEM
The Ligue Nationale de Basket (LNB) partnered with LaSource to rethink how the league engages fans, supports clubs and delivers its digital strategy. Together, we have built the foundations of a multi-year transformation: revamping the league’s digital platforms, redefining its service model and preparing the ecosystem for scalable growth.
CONTEXT
Ligue Nationale de Basket (LNB) & LaSource
The Ligue Nationale de Basket (LNB) reached a decisive moment in its digital evolution. With the sport’s momentum rising but its digital and content ecosystem fragmented, the league needed a centralised, modern and scalable foundation to better connect fans, empower clubs and strengthen its position as an entertainment brand.
This is where LaSource stepped in. Together, we launched a multi-year transformation built on a centralised service model, beginning with two key pillars: the revamp of the league’s digital platforms and the launch of a content factory to power this and other digital channels. These initiatives are designed to elevate storytelling, increase fan engagement and establish a cohesive digital ecosystem for the years ahead.
In the section below we dive deeper into our digital platforms approach.
Using our 5-pillar audit framework (including fan experience, platform architecture, data/CRM, workflows, market benchmarking) , we conducted:
Existing platform UX reviews to identify fan pain points and opportunities;
Interviews with LNB teams & clubs to understand and challenge priority features;
Technical stack assessment to understand opportunities for optimisation
This allowed us to surface the structural issues blocking growth and prepare a clear case for change for transformation.
PHASE 1: AUDIT & CASE FOR CHANGE
PHASE 2: STRATEGIC THINKING & RFP
We translated the audit into a future-ready RFP, structured around three strategic layers:
Core Platform Capabilities (UX, modular CMS, multi-device)
Data & CRM Integration (first-party data, analytics, interoperability)
White-Label Club Platforms (optional but strategic for decentralised rollout)
We led the entire RFP process end-to-end including drafting documentation, vendor engagement, vendor workshops and final selection, ensuring transparency and clear communication throughout the process.
During the platform’s development cycle, our mission was to ensure that the selected provider delivered a product aligned with the LNB’s vision, constraints and long-term ecosystem strategy.
To do this, we worked hand-in-hand with the LNB teams through:
Design review and sign-offs
Feature prioritisation and review
Testing and launch plans
Our involvement ensured that development moved forward smoothly, with a clear decision-making framework and alignment between all stakeholders.
PHASE 3: ASSURING DEVELOPMENT & DELIVERY
The initiative delivered modern platforms which enable seamless fan journeys, from discovery to ticketing to content consumption, while strengthening CRM opt-ins, user retention and future monetisation opportunities. In the two months since launch, the platforms have enabled record fan engagement levels.
This has marked a major step for the LNB toward a more unified, data-driven and club-empowered ecosystem.
THE RESULT?
Record Breaking Digital Platforms
active users Yoy
+200%
22K
monthly active app users
monthly app sessions
+35%
140K
page views Yoy
WHAT’S NEXT?
The transformation continues with further strategic initiatives designed to strengthen the LNB ecosystem:
Content Factory rollout: a central engine for league-wide storytelling and production across all digital channels
Club enablement program: workshops, shared practices and operational support
Data & CRM expansion: deeper integrations, automation and personalisation
Digital platforms evolution: further development of platforms to maximise conversion and monetisation
Together with the LNB, we are building a future-proof digital ecosystem for French basketball.
