MAXIMISE RETURNS IN SPORTS INNOVATION
Navigate the sports tech ecosystem with expert guidance. From intelligence to due diligence, LaSource helps you identify the right opportunities and become the most strategic investor in sports.
HOW WE HELP YOU WIN IN SPORTS TECH
We guide funds, VCs, and private equity investors through the complexity of the sports technology industry by providing clarity, insight, and access. From pre-investment insights to post-deal growth acceleration, our modular services reduce risks, validate opportunities, and maximise financial returns.
DEEP MARKET KNOWLEDGE
We combine governance, commercial, and technology expertise to provide the specialized perspective investors often lack in-house.
REALISTIC MARKET
VIEW
We help you navigate pricing structures, sales cycles, and the financial realities of sports tech startups.
TECH STACK EVALUATION
Our hands-on experience allows us to assess scalability, interoperability, and relevance of solutions in real-world use cases.
INDUSTRY
ACCESS
Through our embedded network of leagues, federations, broadcasters, and clubs, we validate fit and uncover strategic opportunities.
OUR 3 OFFERINGS FOR YOUR INVESTMENT JOURNEY
We provide a modular pre-investment offering tailored to your needs, giving you the clarity and confidence to make smarter investment decisions.
INDUSTRY REPORTS & TECH MAPPING
We deliver comprehensive reports that map out the sports tech landscape across multiple verticals. These include macro and technology trends, market dynamics, and profiles of the most promising startups.
By combining qualitative insights from our industry network with quantitative research and AI-powered monitoring tools, we help you anticipate key shifts and identify where real value lies.
LIGHT DUE DILIGENCE
Designed for quick but structured validation, this includes concise internal memos that highlight the essentials: deal summary, founders’ background, product overview, early traction signals, and high-level market sizing.
It gives you the clarity to decide whether an opportunity deserves deeper exploration.
FULL DUE DILIGENCE
A rigorous, multi-dimensional assessment that verifies all key assumptions before you invest. Our process covers business plan evaluation, competitive benchmarking, financial modeling, customer traction analysis, product roadmap validation, and risk mapping.
The outcome is a presentation-ready deliverable designed to support confident, evidence-based investment decisions.
A Post-investment acceleration can also be discussed depending on strategic fit. This may include supporting go-to-market execution, building sales pipelines, and accelerating growth within our European network of leagues, clubs, and broadcasters.
WE IDENTIFY AND SUPPORT THE MOST PROMISING SPORTS TECH INVESTMENTS
Through our scouting and due diligence work, we have partnered with leading innovators in fan engagement, media, data, and performance, the kind of opportunities we help investors validate and scale.
With our deep knowledge of the startup-sports organization landscape, we identified and meticulously analyzed the obstacles hindering sports tech companies. By shedding light on their challenges, our goal is to understand and pave the way for effective solutions.
In this piece, we are dissecting these issues and showcasing our offering through actionable insights, facilitating a clearer path for sports tech startups to thrive in the realm of sports organisations.
Why is it so complicated for a sports tech companies to work with sports organizations?
NAVIGATING SPORTS TECH COMPANIES’ CHALLENGES
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