MAXIMISE RETURNS IN SPORTS INNOVATION
Navigate the sports tech ecosystem with expert guidance. From market knowledge to due diligence, LaSource helps you identify the right opportunities and become the most strategic investor in sports.
WE ASSIST YOU THROUGHOUT THE FULL JOURNEY OF YOUR INVESTMENTS
DEEP MARKET KNOWLEDGE
We help you navigate the market & understand its complexity.
REALISTIC MARKET
VIEW
We provide in-depth, realistic and evidence-based due diligence to minimise risks & make right decisions.
TECH STACK
EVALUATION
We help you consolidate your pipeline by spotting and sharing the best & most promising startups.
OUR 3 OFFERINGS FOR YOUR INVESTMENT JOURNEY
We provide a modular pre-investment offering tailored to your needs, giving you the clarity and confidence to make smarter investment decisions.
INDUSTRY REPORTS & TECH MAPPING
We deliver comprehensive reports that map out the sports tech landscape across multiple verticals. These include macro and technology trends, market dynamics, and profiles of the most promising startups.
By combining qualitative insights from our industry network with quantitative research and AI-powered monitoring tools, we help you anticipate key shifts and identify where real value lies.
LIGHT DUE DILIGENCE
Designed for quick but structured validation, this includes concise internal memos that highlight the essentials: deal summary, founders’ background, product overview, early traction signals, and high-level market sizing.
It gives you the clarity to decide whether an opportunity deserves deeper exploration.
FULL DUE DILIGENCE
A rigorous, multi-dimensional assessment that verifies all key assumptions before you invest. Our process covers business plan evaluation, competitive benchmarking, financial modeling, customer traction analysis, product roadmap validation, and risk mapping.
The outcome is a presentation-ready deliverable designed to support confident, evidence-based investment decisions.
WHAT PROBLEMS ARE WE SOLVING?
GENERAL KNOWLEDGE LIMITATIONS
Most investors lack the niche expertise to understand sports business, performance, and tech.
Pricing, sales cycles, and customer expectations in sport are often misunderstood.
TOUGH MARKET REALITIES
It’s hard to assess scalability, interoperability, and real-world relevance of products.
FRAGMENTED TECH STACK
Few have the network with rights holders, clubs, or leagues to validate solutions.
DISCONNECTION FROM THE FIELD
NAVIGATING SPORTS TECH INVESTMENTS
What do investors really think about sports tech today?
After a few unpredictable years for venture capital, the sports tech world is entering a new phase. Not back to the highs of 2021–2022, but far from the funding freezes of late 2023. The market is stabilising, maturing, and being taken more seriously.
At LaSource, we wanted to cut through the headlines and hear directly from investors themselves. We spoke with Raef Jackson (Accelerate Ventures), Vasu Kulkarni (Courtside Ventures) and Koen Bosma (APEX) to understand what they are seeing on the ground.
Where is capital still flowing? What kinds of companies are breaking through? How have valuations, timelines, and expectations changed? Their answers give a clear view of the market sentiment in 2025 — and where it is heading next.
WE IDENTIFY AND SUPPORT THE MOST PROMISING SPORTS TECH INVESTMENTS
Through our scouting and due diligence work, we have partnered with leading innovators in fan engagement, media, data, and performance, the kind of opportunities we help investors validate and scale.
