SCALE YOUR SPORTS TECH BUSINESS
From market knowledge to brand awareness and business development, we provide high-potential startups with a set of services to best penetrate the sports industry and access its decision-makers in Europe.
END-TO-END SERVICES FOR SPORTS TECH COMPANIES
BUSINESS
INTELLIGENCE
We help you build a tailor-made strategy to penetrate the sports market successfully.
BRAND
POSITIONING
We maximise your visibility through our marketing & brand content expertise.
INVESTMENT
STRATEGY
We connect you with investors ranging from angels to family offices, accelerators and VCs.
BUSINESS
DEVELOPMENT
We bring you the sales force and manage the entire sales workflow.
PRODUCT
INTEGRATION
We onboard your new clients and take care of the integration in their environment.
CUSTOMER SUCCESS
MANAGEMENT
We ensure customer satisfaction through regular follow-ups and reportings.
OUR 3 SPORTS TECH OFFERINGS
We provide 3 distinct levels of services designed to suit your current business circumstances.
BLUEPRINT
The Blueprint service is a top-line offer purely based on crafting the right strategy for your Business.
This is a bespoke service whose scope of work and duration of contract is pre-determined with you based on your needs.
LESTUDIO
Our Sports Business Accelerator offering support to sports tech companies aspiring to gain access to sports organisations in Europe.
This includes, Business Intelligence, Sales & marketing Support.
ADVANCED
Our comprehensive solution for sports tech companies that require all-round holistic support.
This encompasses Business Development, Account Management, RFP Support and Marketing Strategy.
WE WORK WITH THE MOST PROMISING SPORTS TECH SOLUTIONS
We work with the most promising new technologies that drive significant value for sports rights holders.
With our deep knowledge of the startup-sports organization landscape, we identified and meticulously analyzed the obstacles hindering sports tech companies. By shedding light on their challenges, our goal is to understand and pave the way for effective solutions.
In this piece, we are dissecting these issues and showcasing our offering through actionable insights, facilitating a clearer path for sports tech startups to thrive in the realm of sports organisations.
Why is it so complicated for a sports tech companies to work with sports organizations?
NAVIGATING SPORTS TECH COMPANIES’ CHALLENGES
OUR LATEST SPORTSTECH NEWS
FREQUENTLY ASKED QUESTIONS
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LaSource combines strategy and execution as a key pillar to support sports tech companies. Defining the right approach to market while delivering across sales, marketing, client onboarding, and account management, helping companies grow their presence and client base in the sports industry.
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LaSource offers three core services tailored to different stages of growth for sports tech companies:
Blueprint: A tailored consulting program focused on defining the right business strategy, particularly for entering and growing in the European market. It includes market analysis, go-to-market strategy, fundraising guidance, and support for sales and marketing positioning within a structured scope.
LeStudio: A business accelerator designed for high-potential sports tech startups looking to penetrate the sports and entertainment industry. It combines strategic guidance, access to top sports organisations, and marketing support to increase visibility, build credibility, and accelerate go-to-market efforts.
Advanced: A full execution program for more mature companies aiming to scale in the sports industry. It covers the entire sales cycle, from positioning and introductions to contract signing, onboarding, and integration, with continuous support and structured follow-ups to ensure long-term success.
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The right service depends on your stage of growth: Blueprint is ideal for defining strategy and preparing market entry, LeStudio for accelerating visibility and initial traction, and Advanced for scaling sales, building a strong client base, and establishing long-term presence in the sports ecosystem.
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LaSource helps companies expand into new markets by providing local expertise, access to key stakeholders, and a structured approach to market entry and business development, supported by a wide global network across sports organisations, technology partners, and investors.
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LaSource goes beyond strategy. Our approach is to turn strategic thinking into initiatives that can be deployed, scaled and sustained, with a hands-on focus on execution, operational relevance and long-term
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Sports tech companies choose LaSource for its combination of deep industry knowledge, a global network, and a hands-on approach to driving real business results, backed by proven outcomes, satisfied partners, and strong trust across the sports industry.