Former Stats Perform Chief Strategy Officer Andrew Cox joins us as Advisor of LaSource


In its quest to represent the best sports tech in Europe and to surround itself only with top people and top professionals, it is with great pleasure that we announce the latest member to our roster.

After Jean-Baptiste Alliot joining us as a Partner at LaSource, we are happy and proud to welcome Andrew Cox as an advisor to our organization.

Andrew has a great experience growing the Opta business from a small data organization to the stats leader of the sports industry today known as Stats Perform. Former Chief Strategy Officer of the organization, he will help LaSource grow its Advanced and Transform verticals, to help LiveLike and Greenfly continue transforming the sports industry, as well as accompany the growth of LaSource for the years to come.

"I was immediately impressed by LaSource's credentials as practitioners and their selective approach to partnership. A passion for innovation around sports is everywhere so identifying and nurturing genuinely transformational tech is not easy. The team have a clear talent for this and I'm excited to be able to lend the benefit of my experience and relationships.” said Andrew.

His knowledge of the sports industry will be of great value for us and our companies, and we look forward to working with and learning from him.

Welcome on board Andrew!

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