Startups Updates: LiveLike, Greenfly, Slate, Move journey in the sports industry in 2022
2022 has come to an end. For LiveLike, Greenfly, Slate, and Move, this year has been full of exciting projects and collaborations; they have strengthened their footprint in the sports industry successfully, and we wanted to review their main achievements, month by month. Without more ado, let’s dive together in this new startups updates.
January
Getty Images and Slate Launch New Integration
On January 12, 2022, Slate partnered with Getty Images, a preeminent global visual content creator and marketplace, on a new integration allowing social media and content teams to work seamlessly between both platforms.
This new integration has enabled teams to connect their Getty Images account directly to their Slate app to search for timely and relevant visual media, edit, add custom branding, and share to social media, all within seconds.
On this occasion, we asked Eric Stark, Slate’s cofounder, a few questions from the early discussions to the integration process.
February
LiveLike and Wildmoka partner to take audience experience and engagement to the next level
In February, LiveLike partnered with Wildmoka, a video hyper-production and digital distribution leader, to integrate their strengths into one offering.
The new partnership with Wildmoka allows partners to have Wildmoka's Digital Media Factory near live clips automatically plugged into their timeline, facilitating the operators' work and enhancing the end-user experience.
Media companies can now differentiate themselves by being the first to publish and deliver a superior viewer experience and engagement.
March
LiveLike & the NCAA March Madness
NCAA March Madness Live – the ultimate live streaming and second screen destination for the NCAA Men’s Tournament – has provided more ways to watch and engage with all the action from the 2022 NCAA Division I Men’s Basketball Championship this year.
LiveLike powered the Game Center to offer Tournament updates, interactive polls and quizzes. The feed was updated during the busiest rounds of the Tournament to create a unique experience alongside video viewing.
UCI used Greenfly to create incredible videos
For International Women's Day, UCI decided to highlight their female riders in a way they haven't done before, gathering content from them directly. This is where Greenfly came in.
Thanks to their Engage feature, which helps companies collect user-generated content from fans, they created a link that enables riders to share their content directly with UCI.
They have created a great video, and the women there were more than happy to be featured, as seen in the comments and retweets.
Slate Named to Fast Company’s Annual List of the World’s Most Innovative Companies – No. 2 for Video.
On March 8th, Slate was named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2022. The company was ranked No. 2 in the Video category.
This year’s list honours businesses making the most significant impact on their industries and culture, ultimately thriving in today’s ever-changing world.
With innovative features and tools, Slate was part of these companies that are creating the future today with some of the most inspiring accomplishments of the 21st century.
April
LiveLike, Greenfly and Slate attended the Sport Innovation Summit in Düsseldorf. Organised by the DFL, this SportsTech event was the ideal spot to showcase their solution to the entire sports ecosystem. We were delighted to see our three startups present at such an event.
New Slate Feature: PSD Templates
In April, Slate added PSD templates, a game-changing feature on the Slate platform that further streamlines the workflow between the design and social media teams.
Team can now take PSD files and upload them directly to Slate, turning them into easy-to-use templates for content creators in the Slate mobile app.
May
LiveLike is Entering Web3: Why and How?
Co-founder and CEO Miheer Walavalkar shared on his LinkedIn profile precious information on how LiveLike is entering Web3.
Today, the company provides customer tools to seamlessly onboard non-crypto native users. These tools complement LiveLike’s existing engagement suite to drive engagement further and open up new revenue opportunities.
William Brooke collected Ignition Sport Innovation trophy
During the DFL's Sports Innovation 2022 event, SportsPro Media awarded the Ignition Sport Innovation trophy to Slate.
Slate co-founder William Brooke collected the award recognising the next generation of entrepreneurs and startup founders actively changing the world of innovation, fans and businesses in sports.
June
Super League Triathlon partners with LiveLike to power their fan-controlled team
SLT confirmed it would launch franchises for the first time and that fans will control the Cheetahs team via a new platform created by digital engagement specialist LiveLike.
Fans can acquire stakes in the team via tiered packages ranging from US$14 to US$20,000 a season, with various benefits depending on investment level.
Imagen and Greenfly Partner To Deliver Expanded Digital Content
Greenfly and Imagen, the leading cloud media asset management platform, partnered to power the automated collection, storage, and distributed sharing of short-form digital media for global sports and entertainment organisations.
Greenfly users now have access to Imagen's content directly from the app through this new partnership, giving them a wide selection of content to bring fans closer to the event.
Move.ai joined our LeStudio programme
In June, we announced our collaboration with Move.ai.
The company has developed a platform to capture human motion using advanced AI, Computer Vision, Biomechanics and Physics, all from video, from iPhones to cinematic cameras.
Over the last months, we put the skin in the game to best support Move’s team in highlighting the huge value of their solution. If you are unfamiliar with their solution, a live video showcases it below.
July
As NFTs Embrace Utility, Fanaply and LiveLike Partner on Programs
Fanaply partnered with LiveLike to offer next-generation loyalty programs for sports properties. In June, LiveLike partnered with blockchain developer Polygon Studios as well, as it looks to integrate NFTs into the in-app gamification and proof-of-fandom experiences it builds for clients.
Potential programs could allow fans to check in to prove they arrived early for three straight games and receive an NFT that would give them access to a postgame player Q&A online.
Putting that kind of program on the blockchain could allow users to more easily share their rewards or display them to a third party (maybe for a free beer across the street).
August
Jupiler Pro League integrated LiveLike solution into its platforms
LiveLike entered the Belgian football market, not just with any organisation. The digital audience engagement startup has partnered with the Belgian football league to integrate its engagement tools into Jupiler Pro League’s platforms, starting with the Live Poll feature.
Fans can vote for the Man of the Match in every match centre. The Belgium football league will progressively add new features to provide an interactive experience to its fans before, during and after the game.
Move and Electronic Arts (EA) shared how they're collaborating
Both companies have shared a great keynote at ACM SIGGRAPH 2022, covering exact skeletal matching to actor profiles using artificial intelligence to optimise quality for the benchmarking tests between markerless and Optical motion capture.
The video below shows their direct comparison between Move markerless technology and the current industry-leading optical motion capture system.
September
Move visited Paris to meet with sports & entertainment companies
Niall Hendry and John Grabowski travelled to Paris from London to meet with us and make live demos with some right-holders. We have had exciting discussions about their technology and how it could be applied in existing ecosystems.
By the way, Move’s team used this trip to shoot motion capture on iPhones during sunrise in front of the Tour Eiffel. Such production represents only 5 minutes of set-up, 60-second calibration, and no suits, as shown in the video below.
October
LiveLike suite, powered by Amazon Web Services (AWS)
As part of the AWS Partner Network, the LiveLike product is built upon and powered by AWS.
With such collaboration, LiveLike provides customers with more options to interact with audiences, allowing them to benefit from AWS’s scale, stability, and reliability.
Working together to transform digital experience, they help brands host more dynamic live-streamed video events and enhance user engagement, acquisition, and retention through interactivity within their ecosystem.
UEFA, CANAL+, and Greenfly at Leaders Week 2022
At Leaders Week 2022, Greenfly President and CEO Daniel Kirschner, alongside Sébastien Audoux, Head of Sports Digital Content at Canal +, and Philip Williams, Head of Editorial Content Service at UEFA, discussed why short-form media & authentic digital moments are transforming sports broadcast production strategies & broadcast media rights.
Based on their discussions, the Greenfly team created an insightful piece explaining with concrete use case how linear broadcast and authentic digital moments fit together and how to get it quickly to partners and fans
November
LiveLike & Ease Live: A New Era of Fan Experience
LiveLike and Ease Live announced a new partnership that will combine their platforms' full strength, from delivering interactive experiences at scale to building community features with loyalty and rewards features.
This new strategic partnership creates a market-leading offering that leverages powerful interactive experiences to increase fan engagement with a renowned loyalty and rewards platform that encourages more audience participation.
December
Powering Quality Co-Viewing Experiences: LiveLike x Sceenic
Sceenic offers solutions to create interactive video experiences and power co-viewing capabilities on any video, OTT, IPTV, or STB platform.
With their Watch Together white-label software solution, LiveLike clients can transform user video features on their platform and engage users using different video room functionalities.
These can include powering watch parties during a live event, allowing group video calling capabilities, and introducing interactive video room-based features like live chats, quizzes, and polls.
Move become an Epic Games Megagrants partner
The Epic MegaGrants Perks Program is a list of Epic’s curated partners and Unreal Engine Ecosystem resources that past, present, and future MegaGrants recipients can tap to take their projects to the next level.
Move has become an Epic Games Megagrants partner to give back to the Megagrants community. They're giving free access for 12 months of our iPhone app to Megagrants recipients.