REPORT: GOING D2C IN SPORT
A comprehensive guide through the way in which rights holders are building direct relationships with fans
WHY LEAGUES ARE TAKING CONTROL OF THEIR OWN DISTRIBUTION
Broadcasters and third parties have long been the gateway to fans. That model is under pressure. Audiences are migrating to streaming and short-form, media-rights growth is flattening, and sponsors now expect measurable engagement and first-party data. It’s no surprise that more leagues and clubs are asking the same question: should we launch our own D2C platform?
Our latest report says the momentum is real. In our recent survey, over half of rightsholders signalled intent to explore D2C, with fan behaviour and fragmented distribution as primary drivers. This piece explains why now, what it takes to operate like a modern content company, and how to balance ambition with pragmatism.
Inside, you’ll find the strategic case, a blueprint for building a “content factory,” risk maps (cannibalisation, churn, piracy), and real-world models from leagues and broadcasters already live. Most importantly, we share a phased playbook that helps you test, learn, and scale—without betting the house.
DOWNLOAD YOUR GOING D2C GUIDE
This report compiles insights and case studies on how sports leagues and federations are embracing direct-to-consumer (D2C) strategies to regain control over fan engagement, media distribution, and data ownership.
It brings together key lessons from leading organisations that have launched their own platforms, as well as practical frameworks and recommendations for those preparing to take the same step.
We hope this report helps you gain a clearer understanding of why D2C has become a strategic priority for sports rights holders — and how to build a scalable, sustainable model that balances ambition with pragmatism.