Greenfly’s 2023 - Year in Review!
It’s been a big year at Greenfly.
Greenfly’s AI-powered software empowers sports organisations by providing real-time short-form digital content access tailored to the specific needs of individuals across their entire ecosystems — from staff and athletes to broadcasters and sponsors. The company’s platform and mobile app facilitate seamless photo and video uploads by photographers and staff at live events, offering league digital and social media teams instant access to dynamic content to share with other stakeholders. This approach fosters agility, organisation and structure in collecting, managing and delivering large volumes of digital media assets.
Over 25,000 athletes now utilise the Greenfly platform. They benefit from having personalised media galleries full of their best moments readily available for social media sharing directly to fans. This capability facilitates seamless communication with their fan bases and results in enhanced fan interaction and engagement for sports organisations and their partners.
Our collaboration with the California-based company for the last four years stands as a testament to LaSource's commitment. As one of our main missions is to propel innovation in sports organisations through cutting-edge technology solutions, fostering a stronger online presence within fan communities through short-form content is essential today.
In this article, we delve into the notable milestones of Greenfly's journey in 2023. A pivotal moment was marked by the company’s acquisition of Miro AI, further enhancing their product offerings.
The company’s client portfolio also experienced substantial growth, solidified through key partnerships with renowned entities such as the PGA Tour, FIBA 3x3 and The Big Ten.
Read on to learn about Greenfly’s 2023 in detail!
Greenfly’s Further Expansion in Europe
As one of our initial clients who placed trust in us to facilitate the expansion of their business across Europe, we take pride in highlighting the remarkable progress made by Greenfly in 2023. The company marked their continuing expansion within the European and global sports ecosystem with the opening of a new office in London, alongside the high-level recruitment of Nick Shaw as Managing Director of the EMEA region and Peter Hutton as Advisor. Together, they will be instrumental in propagating Greenfly's value proposition across EMEA and other global regions.
Greenfly’s New Partnerships & Clients
Our efforts over the last few years to help scale their European business has paid great dividends in 2023, as Greenfly forged impactful collaborations with many sports and media organisations across the continent.
In the U.S., Greenfly signed landmark agreements in 2023 with the LPGA, PGA Tour, European Tour Group and the Big Ten Conference + Big Ten Network. The company is now the official partner for every major sports league in the U.S. These milestones are testaments to providing indispensable real-time content solutions for games, broadcast distribution and sponsorship activation across digital platforms.
Product Updates & New Integration: Miro AI & Slate
Greenfly adapted to emerging trends in 2023 by effectively navigating through them and adeptly enhancing their product offerings to address the evolving needs of sports organisations. Acknowledging the significance of artificial intelligence (AI) in digital marketing, Greenfly strategically acquired Miro AI to integrate AI recognition for content organisation seamlessly within the Greenfly platform. Miro’s unique, powerful AI technology will help Greenfly continue to perfectly balance scale with automated curation and deliver a great experience to the tens of thousands of users who rely upon their platform every day to help tell their stories.
Greefly’s collaboration with the NHL has been fundamental for the company’s growth in the North American market. Through the Greenfly platform, the NHL boosts Player and partner content access and fan engagement using AI for digital media contextual analysis and scene detection. Earlier this year, their work with the league was recognised and rewarded as the NHL and Greenfly were crowned a ‘Silver Winner’ for AI at the 2023 Clio Sports awards.
Additionally, the California-based company fortified their digital media management suite through a strategic partnership with Blinkfire, a sponsorship intelligence and analytics platform, thereby delivering enhanced value to sports teams globally. Notably, the collaboration between Greenfly and Slate brings mutual growth to their aligned visions. Discover how we supported Slate in achieving its business objectives and explore the dynamic landscape of sports technology.
News & Industry Recognition
The exceptional efforts and unwavering commitment to continuous improvement and growth at Greenfly have not gone unnoticed. We are thrilled to announce that Greenfly has received a nomination for the prestigious "Best in AI" award at the Sports Business Journal Tech Awards. This recognition is a testament to Greenfly’s dedication to enabling sports organisations to adopt digital technologies that would allow them to achieve their business objectives.
Greenfly’s sustained growth within the European and Global Sports and Entertainment Industry is a testament to our work at LaSource for our clients within the sports tech ecosystem.
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