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The impact of new technology & AI in sports: LaSource’s main takeaways from SportsInnovation 2026

Eurovision Sport and CAMB.AI to provide live and on-demand subtitling for Milano Cortina 2026 Paralympic Winter Games

Our take on OpenAI and VfL Wolfsburg Strategic Partnership Announcement & Genius Sports Defending $1.2 Billion Legend Acquisition as “Participation Layer” Strategy

European Leagues Partners With LaSource to Support Centralised Sports Data Value Chain Project

LaSource’s vision on what will happen in the sports industry in 2026

Our take on TikTok and FIFA reaching first-of-its-kind Preferred Platform agreement, and NBA sharing financial plans with potential backers of European basketball

Building Influence Through Content: Welcoming Edouard Hermet

Our Sports & Entertainment Startups to Follow in 2026 Report is Out

Fastbreak AI Appoints LaSource as Strategic Partner for European Growth

How are sports organisations modernising through technology, data and new capabilities?

European Athletics Partners with CAMB.AI to Launch a Fully Multilingual Fan Experience

2025 in Sports: The Moves That Redefined the Industry

Our take on F1 Coming to Fortnite as Part of New Collaboration, and DAZN & Pro League Ending TV Rights Domestic Deals

ReSpo.Vision agrees deal with KNVB to gather tracking data for national teams

Spotlighting Tomorrow’s Leaders: Sports & Entertainment Startups to Follow Report Coming In 2026

Growing Our Team with New Energy, Experience & Vision: Welcoming Tom Grindell

Our take on Sony acquiring STATSports Group to bolster its sports data business, and Apple becoming the exclusive new broadcast partner for Formula 1® in the U.S.

Swiss Football League and LaSource expand partnership to build the future of Swiss ticketing

Our take on Genius Sports acquiring Sports Innovation Lab to strengthen its fan activation platform, and the NBA taking a stake in Mediakind as it extends its streaming partnership.

Fresh Perspectives at LaSource: Michel Duhau and Vittoria Perletti Join As Interns

Hubert Munyazikwiye and Philippe Souche join LaSource to lead us into a new phase of growth

Our take on the Bundesliga handing UK broadcast rights to That’s Football with Mark Goldbridge, Burnley FC launching an Innovation Hub, and how clubs and leagues are reshaping global sport.

How DFL and LaSource see the evolution of leagues and the future of sports media - Sport Definition 2025

Our take on the DFL’s equity stake in streaming platform DYN Media, and what Deltatre’s acquisition of Endeavor Streaming could mean for the future of the sports media landscape.

Former TRACAB President, David Eccles, joins LaSource as VP of Sales & Partnerships

MLB acquires a stake in Jomboy Media to collaborate on IP Growth and Market Consolidation picks up steam across sports tech with Catapult, HUDL and Teamworks acquistions

IFAF and LaSource join forces to shape Flag Football’s global media future ahead of LA28

What Investors Really Think About Sports Tech in 2025?

ReSpo.Vision raises $5M to redefine the sports viewing experience with AI-powered 3D technology

EA SPORTS FC™ Mobile Partners With MLS and Apple TV & FIFA Selects Avalanche to Power Its FIFA Blockchain for Football’s Web3 Future

All our latest press releases, company announcements, articles, startup news, and more, to find out what's new at LaSource.

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REPORTS

Our reports provide you with research, deeper insights and best practice on the latest sports business and sports technology trends.

Reports

Our monthly round up of the sports industry including the most impactful news, some analysis on existing trends and our latest activities within the sports tech ecosystem.

Newsletter

AI IN SPORT

Topics explored in this series of articles on artificial intelligence in sport were developed from our work and presentations at the 37th EBU Sports Assembly.

AI in Sport

PODCASTS

#56. Respo.Vision - Pawel Osterreicher - Making Advanced Data Accessible: The Future of Sports Analytics with Respo.Vision

#55. Activision Blizzard - Max Métral - Fan-Centric by Design: From Data Lessons from Football, F1 and Gaming

#54. NBA - Steve Nuss - Digital First, By Design: How Embracing Tech Powers Global Growth

#53. Techonomy - Tomas Overhof: First mover or fast adopter: The journey to embracing AI

#52. 1001 - Bridging cultures through content: The rise of local sports media in emerging markets

#51. Bologna FC - Christoph Winterling: Balancing Heritage, Innovation and Commercial Growth in Modern Football

#50. CAMB.AI - Avneesh and Akshat Prakash - The Sound of Sport: How AI Voice Is Redefining the Global Fan Experience

#57. ADJIME - David Foucher : Créer des Marques Percutantes, de Michel et Augustin à Cédric Doumbé

#56. FFR - Jérémie Lecha : Feuille de route, Développement et Rayonnement Mondial du Rugby Français

#55: DAZN, Stefano Bernabino - Contenu, Digital & Technologie: Innover Et Repenser La Diffusion Du Sport

#49: LTA, Chris Pollard - How Can Digital Solutions Enhance Tennis' Appeal and Market Fit?

48: Club Brugge, Thomas Rypens - Developing a Digital Strategy To Drive Commercial Growth

#54. Paris 2024, Carole Colin Kjaer: La Data Au Coeur Des jeux

#53. Paris 2024, Ludovine Munos: Héritage, Performance et Médiatisation : Les Clés Du Succès Des Jeux Paralympiques

#52. Publicis Sport - Guillaume Cossou: Activer la Puissance Du Sport Pour Mieux Communiquer

#47: European Leagues, Chris Gerstle - Leveraging Their Unique Position In The Footballing Ecosystem to Support Member Development

#46: British Cycling - Jon Dutton OBE - Bringing the Joy of Cycling to Everyone

#51. Paris Basketball - Mathias Priez: L’histoire d’une Ascension Fulgurante

#45: turfcoach, Christian Theil - Turning The Surface Into Your Home Advantage

#44: ECB, Alison Crowe - Growing the Value Exchange: Evolving Digital And Data Within Cricket

#43: RBFA, Arnaud Lieutenant - The RBFA's Digital Journey: Leveraging Digital Tech to Service Fans and Stakeholders

#50. RC Toulon - François Pesenti : Stimuler La Croissance D’un Club De Rugby</a>

#42. Olympics, Liga MX Feminil, Formula E, World Football Summit, FIFPRO: Special Episode - Best of 2023</a>

#41 - Euroleague Basketball - Evan Planchon: Digital Slam Dunk: Centralisation, Personalisation and Gamification

#40 - FIFPRO - Michael Leahy - Beyond the Pitch: Advocating for Players in the Changing Global Football Landscape

#48. FFT - Caroline Flaissier - Avec Cœur Des Défis du Tennis Français

#47. SportFive - Vincent Zurita : Data, Innovation, Sponsors: Le Digital au Service des Ayant-Droits

#39 - BeIN Sports - Bhavesh Patel - The Power of Understanding Your Audience

#46. Eurosport - Cyril Lefebvre : Comment marier sport et stratégie publicitaire pour un diffuseur ?

LeCorner is a podcast dedicated to sports, digital, innovation, and strategic development. Every 2 weeks, we invited key executives from the sport and entertainment industry to share their experiences

LECORNER PODCAST

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