Greenfly raises $14M in latest funding, turfcoach releases new mobile app and LiveLike partners with Veneutise, NZR+ and Globo
As the first quarter of 2024 comes to a close, time seems to be flying by. With spring just around the corner, we wanted to share some updates on our incredible startups, detailing how their years have begun and what they aspire to achieve. Read on to discover what they've been up to!
Venuetize set to integrate with LiveLike after working with NBA team:
In March 2024, LiveLike joined forces with an advanced e-commerce platform, Venuetize. With the official partnership set to be announced later this week, the two sides started working together this NBA season with an undisclosed team, infusing minigames ahead of matchups in that team's app, followed by postgame leaderboards and prizes for fans with the highest scores.
The LiveLike Match Center Experience -
Earlier this year, LiveLike introduced its live match centre experience for clients willing to encompass the company’s holistic range of audience engagement features. The match center is a a 3-8 tab experience that can be seamlessly integrated into any existing platform layout. Each tab serves a unique purpose by presenting a different activity or course of action for users on a platform. From General Information to Live Chats and Fan Leaderboards, the tabs are strategically crafted to maximise fan connection and create a customisable fan experience.
New Zealand Rugby’s NZR+ platform introduces Play-predictor powered by LiveLike:
The All blacks’ free digital streaming service, NZR+, recently launched the Play Predictor for the upcoming season, allowing fans to showcase their rugby expertise, predict certain match outcomes and win weekly prizes.
Making its first mark in South America, LiveLike partnered with Globo, a Major Brazilian television broadcaster, to elevate the fan experience of its hit show, 'Masked Singer Brasil' with increased interactivity. Fans can interact with the timeline features on the GShow website to compete for prizes while watching each weekly broadcast, enjoying a fun, social experience that keeps them engaged throughout the season.
Greenfly Announces $14 Million Funding Led by ADvantage, Empowering Global Expansion Across Sports and Entertainment:
Greenfly, one of our first clients, experienced the fastest period of growth in 2023 across the California-based company’s ten-year history. Having onboarded over forty partners globally, including multiple strategic hires in North America and the EMEA region, it's no surprise that Greenfly’s consistent upward trajectory has not gone unnoticed by parties willing to hop onto the short-form content train.
The $14M equity investment funding, which concluded recently, was led by sports tech investor ADvantage, with participation from Ryan Sports Ventures, Mercato Partners, and NBA Equity, apart from the existing investors who also contributed.
Most videos across the globe are consumed via short-form content. Effectively monetising this content is Greenfly’s forte and this funding will facilitate greater strategic partnerships, furthering the growth of the media management platform!
Brentford FC Collects UGC From Fans To Drive Membership Sales Campaign
In other news, Greenfly continues to deliver value for its clients, most notably with English Premier League club Brentford FC, which has driven membership sales led by user-generated content from fans.
Brentford FC’s ambition was to drive 2023-24 half-season membership sales in a campaign led more by the fans than by the club itself. As a result, the club’s content team collected video footage from fans in the stands that showcased the energy, emotion and intensity of a Brentford game. They planned to compile these clips into a fan-led, emotion-driven video to kick off the campaign, facilitated by Greenfly’s one-click content automation technology, which aggregated and compiled the UGC seamlessly. Read more about the success story here
turfcoach to release new Mobile App:
Berlin-based turfcoach will release a new mobile app to assist groundsmen in their daily tasks. The application, which will serve its purpose as an ‘activity manager’, will enable groundsmen to perform their tasks and view assigned activities seamlessly, ensuring efficiency in processes and, of course, healthier pitch conditions!
In other news, turfcoach has been taking great strides in advancing conditions for women’s football. Having a thorough understanding of the women's football landscape, the team recently penned a thought piece on Why High Quality Pitch Maintenance is Crucial for Advancing the State of Women’s Football. Read the entire article here
LaSource is a sports consulting agency working closely with startups, sports tech companies, and sports and media organisations to create and implement business strategies that accelerate growth and shape the future of the Sports industry.