2025 in Sports: The Moves That Redefined the Industry
Our take on the announcements and trends that mattered.
Over the past year, the sports industry continued to evolve driven by new technologies, shifting media models, and changing fan behaviours, reshaping the future of sport.
In this report, we bring together LaSource’s most impactful insights from 2025, originally shared through our monthly Our Take newsletter.
Inside, you’ll find a curated selection of the announcements, partnerships, and strategic decisions that truly mattered, alongside our perspective on what they mean and how they can be turned into action.
Whether you’re working in sports or media, building in sports tech, or simply curious about where the industry is heading, this report is designed to offer clear analysis, practical insight, and inspiration for what comes next
LaSource is a sports consulting agency working closely with startups, tech innovators, and major sports organisations to accelerate growth, shape strategy, and unlock new commercial pathways