#54. NBA - Steve Nuss - Digital First, By Design: How Embracing Tech Powers Global Growth
From Strasbourg to the NBA: Steve Nuss has seen firsthand how basketball, technology, and media collide to create a global entertainment product.
In this episode of LeCorner, we sit down with Steve Nuss, Director of International Content Partnerships at the NBA, to explore how one of the world’s biggest leagues continues to set trends in sports, media, and fan engagement.
Steve takes us inside his journey to the NBA, his role in shaping international projects across Europe and the MENA region, and the strategies behind expanding the league’s global reach. Along the way, we uncover how the NBA blends storytelling, data, and partnerships to stay ahead in a rapidly evolving industry.
Tune in to learn more about:
How Steve’s early experiences in basketball and motorsport shaped his global outlook
The role of international media partnerships in scaling the NBA’s reach
Why data and storytelling need to go hand in hand to build lasting value
What the future looks like for sports executives navigating constant change
Whether you’re working in sports media, building partnerships, or simply curious how the NBA has become a model of global sports entertainment, this episode offers a unique insider’s perspective.
We hope you enjoy it.
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LaSource is a sports consulting agency working closely with startups, sports tech companies, and sports and media organisations to create and implement business strategies that accelerate growth and shape the future of the Sports industry.