#55. Activision Blizzard - Max Métral - Fan-Centric by Design: From Data Lessons from Football, F1 and Gaming
Data has become the common thread weaving together some of the world’s most passionate industries, from elite football clubs to Formula 1 circuits to global gaming communities. For Max Métral, Senior Director of Business Intelligence at Activision Blizzard, it’s also been the driver of his career journey.
In this episode of LeCorner, Max shares how his experiences at City Football Group, Formula 1, and now gaming have shaped a vision of data’s role in fan engagement, commercial growth, and performance.
He takes us inside the challenges of building unified BI ecosystems, translating complex insights into strategy, and scaling data cultures across organisations where passion and performance collide. Along the way, we uncover what sports can borrow from gaming’s approach to real-time engagement, monetisation, and LiveOps.
Tune in to learn more about:
How fan-centric data strategies are transforming sports organisations
The hurdles of creating unified BI systems across departments
Lessons sports can take from gaming’s engagement playbook
Why the next generation of BI leaders must combine technical depth with storytelling
Whether you’re leading a club’s data team, working in gaming, or simply curious about how numbers can unlock new levels of fan experience, this episode offers a rare, behind-the-scenes perspective.
We hope you enjoy it.
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LaSource is a sports consulting agency working closely with startups, sports tech companies, and sports and media organisations to create and implement business strategies that accelerate growth and shape the future of the Sports industry.