Growing Our Team with New Energy, Experience & Vision: Welcoming Tom Grindell
LaSource’s story of growth continues, shaping the future of sports innovation step by step. True progress, though, only happens when it’s driven by people who share the same vision. That’s why we’re thrilled to welcome Tom to the team as our Senior Project Manager, and we look forward to the impact he’ll bring.
We invited Tom to share more about his journey — his inspirations, his perspective, and his thoughts on LaSource. Every new voice brings fresh energy and ideas that help define who we are as a team.
Let’s get to know Tom!
Welcome to LaSource Tom! What initially inspired you to join LaSource?
Tom: I believe that the future of the sports industry is going to look better for those sports organisations who take bold action. The LaSource mission, helping sports clients innovate and take the lead, resonates with how I believe we should be moving forward! In addition, moving to a new country and experiencing a new working culture was something I always wanted to do, so getting the chance to move to Bordeaux was a very exciting one!
What stood out to you about our approach or culture?
Tom: Two things that stood out; I really like how we bring genuine expertise, our team have plenty of years experience in sports orgs and tech companies. And secondly, we can do it in local market context; we’re from lots of different countries across Europe so have great language and cultural coverage.
Could you tell us a bit about your professional journey so far and what experiences shaped your path?
Tom: Most recently I worked at the England Cricket Board (ECB), the governing body for the second biggest sport in the country, where I lead projects across Digital, Media and Commercial. Before that I worked at a leading sports social agency during a great period of growth where I shaped agency strategy and operations. And initially, my career started at a management consultancy where I worked on multiple digital transformations.
What are you most excited to work on here, and what will be your main focus or goal in your role?
Tom: I’m really looking forward to helping our sports clients take the lead by helping them plan and deliver complex projects, mainly across digital, media and commercial topics.
How do you see yourself contributing to LaSource’s projects and team dynamic, and what kind of environment helps you do your best work?
Tom: I enjoy fast-paced, collaborative environments and that seems exactly how LaSource works. I will bring a bit of structure, a calm presence and also some (hopefully) useful experience from my career so far! And a bit of fun to our work too.
And lastly, what’s your favorite hobby or sport, and who inspires you the most in that field?
Tom: I love playing most sports - current favourites are touch rugby, surfing, golf and padel. Kelly Slater and Andy Murray are two of my favourite athletes - two world class athletes who have also become very impressive golfers!
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