We offer strategic and commercial support to rightsholders about their media & broadcast activities. Leveraging our in-house expertise and network, we work with leagues and rightsholders going to market for the sales of their broadcast rights.

MEDIA MODELS, MEDIA RIGHTS AND D2C SCENARIOS

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Build a strong business strategy around sports media rights

A strong business strategy around media in which the rightsholder has more ownership over its main product and can leverage this to build true partnerships with broadcasters and partners while also unlocking new revenues from a D2C relationship.

Through our expertise in media rights consulting, we help you to:

Maximize the value of your media rights through strategic planning & negotiation.
Optimize revenue generation from your media rights using innovative business development approaches
Unlock untapped revenue potential from non-exploited rights
Develop engaging content formats to captivate your fans.
Build a future-proof tech infrastructure for efficient content distribution, including OTT platforms, archives, and more.

OUR SERVICES INCLUDE:

MEDIA RIGHTS
STRATEGY

NEW REVENUE
STREAMS

TECH STACK OPTIMISATION

CONTENT
STRATEGY

Breaking down the Sports Media Evolution with Industry Experts

The sports media rights market is rapidly transforming in the digital age. Traditional broadcasters and streaming platforms are competing to become super-aggregators to combat consumer fatigue caused by fragmented rights.

In this interview, LaSource's Chief Business Officer, Leander Monbaliu, explores these dynamics with key figures from Sky Deutschland, LaLiga, and more, each offering unique perspectives.

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How can sports organisations use foresight to stay ahead of innovation?

As media models continue to evolve, access to data is becoming as strategic as access to rights themselves. This piece explores how remote tracking reshapes the value chain - unlocking new ways to package media rights, power D2C experiences, and create richer, more personalised fan products. For leagues and federations. It’s not just a technical shift but a fundamental lever for rethinking how content is produced, distributed, and monetised.

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