ABOUT LASOURCE
Connecting sport, technology and capital to build what’s next.
We guide and connect those shaping sport’s future, turning strategic ambition into real, measurable progress.
LaSource is a strategic advisory firm operating at the intersection of sports organisations, technology and capital. We help leagues, federations, clubs and sports tech companies move from vision to execution with clarity, neutrality and long-term thinking.
Who We Are
Vision
We envision a sports industry powered by collaboration rather than fragmentation.
An industry where leagues, federations, technology providers and investors build shared infrastructure instead of operating in silos.
We believe the future of sport will be shaped by those who connect vision with infrastructure, transforming competition into collective progress and sustainable growth.
ECOSYSTEM THINKING
We do not look at isolated tools or short-term opportunities.
We think in systems: governance, data, media, fan engagement, commercial models and technology infrastructure.
Whether working with FIFA on tech landscape mapping, DFL on AI-powered innovation funnels, or the Swiss League on a 5-year digital roadmap, our approach always connects strategy with operational foundations.
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LaSource was founded to bridge worlds that often struggle to understand each other.
Technology moves fast
Sports organisations move with history and governance
Capital moves with expectations
We act as the translator between these ecosystems.
From shaping UEFA’s innovation strategy to designing digital roadmaps for national leagues, from accelerating sports tech companies across Europe to advising on media rights and data governance, our work sits where strategic thinking meets operational reality.
We are not just consultants. We are long-term partners combining foresight with hands-on execution.
OUR VALUES
RESULT-DRIVEN
TRUSTWORTHY
Mission
We connect and guide those shaping the sport's future.
Understand where the industry is moving
Make clear strategic choices
Design the right structures and partnerships
Deploy initiatives that can be executed, scaled and sustained
Acting with neutrality, transparency and foresight, we turn complex ecosystems into structured roadmaps, and roadmaps into action.
WHAT MAKES US DIFFERENT
NEUTRALITY & TRUST
We operate across multiple stakeholders: leagues, federations, startups, investors, broadcasters.
That only works because we protect neutrality through no hidden agendas, no product pushing, and no conflict-driven positioning.
Credibility and quality are our currency.
STRATEGIC & PRAGMATIC
TALENT FOCUSED
OPEN-MINDED
We think ahead and we build.
From RFP design (LNB), to media rights scenario modelling (RSC Anderlecht, DIGI), to player data negotiation frameworks (UNFP), to innovation governance structures (UEFA, DFL), we combine analysis with deliverables that can actually be implemented.
COLLABORATIVE
INNOVATIVE
OUR TEAM
Expert team with over 15 years of experience in digital business in the sports industry and supported by specialists from marketing to platform development.
WE WORK WITH
SPORTS TECH COMPANIES & SPORTS ORGANISATIONS
CLIENT JOURNEY
Since 2019, we have been helping hand-picked and high potential sports tech companies to expand their business and premium technology across the European Market, as well international to develop tailored business-driven strategies to anticipate the future and ensure growing revenues in a rapidly changing landscape.
