ABOUT LASOURCE
Connecting sport, technology and capital to build what’s next.
We guide and connect those shaping sport’s future, turning strategic ambition into real, measurable progress.
We as a strategic advisory firm operate at the intersection of sports organisations, technology and capital. We help leagues, federations, clubs and sports tech companies move from vision to execution with clarity, neutrality and long-term thinking.
From shaping UEFA’s innovation strategy to designing digital roadmaps for national leagues, from accelerating sports tech companies across Europe to advising on media rights and data governance, our work sits where strategic thinking meets operational reality.
We are not just consultants. We are long-term partners combining foresight with hands-on execution.
VISION
WHO WE ARE
LaSource was founded to bridge worlds that often struggle to understand each other.
We connect and guide those shaping the sport's future.
Understand where the industry is moving
Make clear strategic choices
Design the right structures and partnerships
Deploy initiatives that can be executed, scaled and sustained
We are not just consultants. We are long-term partners combining foresight with hands-on execution.
We envision a sports industry powered by collaboration rather than fragmentation.
An industry where leagues, federations, technology providers and investors build shared infrastructure instead of operating in silos.
We believe the future of sport will be shaped by those who connect vision with infrastructure, transforming competition into collective progress and sustainable growth.
MISSION
ECOSYSTEM THINKING
We do not look at isolated tools or short-term opportunities.
We think in systems: governance, data, media, fan engagement, commercial models and technology infrastructure.
Whether working with FIFA on tech landscape mapping, DFL on AI-powered innovation funnels, or the Swiss League on a 5-year digital roadmap, our approach always connects strategy with operational foundations.
WHAT MAKES US DIFFERENT
NEUTRALITY & TRUST
We operate across multiple stakeholders: leagues, federations, startups, investors, broadcasters.
That only works because we protect neutrality through no hidden agendas, no product pushing, and no conflict-driven positioning.
Credibility and quality are our currency.
STRATEGIC & PRAGMATIC
We think ahead and we build.
From RFP design (LNB), to media rights scenario modelling (RSC Anderlecht, DIGI), to player data negotiation frameworks (UNFP), to innovation governance structures (UEFA, DFL), we combine analysis with deliverables that can actually be implemented.
Meet our team
What started at out as a team of employees has expanded to 20 in the span of a year. An expert team with over 20 years of cumulative experience across sports business, digital and media.
